Converting assets into IP and maximising partnership value.
We created the first-of-its-kind digital academy for Andrés Iniesta, giving aspiring athletes all over the world the opportunity to learn directly from him and his team of handpicked coaches. We also connect the right brands with Iniesta, creating powerful partnerships that bring the brand’s vision to life.
Our multi-dimensional partnership with the NBA ranges from being their exclusive media rights partner and service in Japan, to bringing the NBA live game experience to Japan and curating fashion and apparel from the world of basketball.
Our strategic partnership with Yuto Horigome will promote various projects intended to contribute to and enhance skateboarding culture in Japan and on the international stage, including world-class events, original content, new merchandising lines and a digital academy for young skateboarders to learn and upskill.