Athlete & Rightsholder Representation

Strategic IP & Events

Brand Experiences

Merchandising & Fashion

Content Creation & Storytelling

Sports Academies

Who we are

Sports has the power to bring communities together by transcending language, cultural and regional barriers.

Working in close collaboration with a diverse line-up of athletes and rightsholders, we help brands harness the power of sports – bringing the spirit of optimism and empowerment to fans all over the world.

What we can do for you

We bring sports partnerships to life through the power of the Rakuten Ecosystem.

We are uniquely positioned to deliver unparalleled value to brands and rightsholders by connecting the dots between data, membership and technology.

We believe in the power of sports to create impactful innovations and experiences across the 3Cs – Content, Commerce and Communities.